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Course Description

Gain a competitive edge in the integrated age of retail and brands. Understand rapidly shifting consumer behaviors. Learn to navigate disrupted supply chains. Acquire the knowledge and skills necessary to equip yourself for the “next normal”. In this intensive four-day live virtual conference, you will learn firsthand from industry experts and interact directly with leading Cornell faculty to develop new strategies to address the significant challenges facing retailers and brands today. The session is divided into themes including Future of Retail, Operations & Supply Chain, Brands and Big Thinking. The program will provide actionable ideas and practical tools to help you unlock new value streams for your organization and customers. Live virtual conference sessions will be held in the afternoons starting Tuesday, June 15, 2021, and ending on Friday, June 18, 2021.

SCHEDULE (subject to change) All times listed are Eastern Time (ET)

  • Day 1 - Tuesday, June 15 - Future of Retail
    • 12:00-12:15pm - Conference Opening and Introduction
    • 12:15-1:30pm - New Rules of the New Economy
    • 1:30-2:45pm - Retail Beyond
    • 2:45-3:00pm - Break
    • 3:00-4:00 pm - The Changing Consumer
    • 4:00-5:00pm - Personalization 5:00-5:30 - Reflection with Faculty/Networking with Peers
  • Day 2 - Wednesday, June 16 - Operations & Supply Chain
    • 12:00-12:45pm - Last Mile Delivery
    • 12:45-2:15pm -Supply Chain Fragility
    • 2:15-2:30pm - Break
    • 2:30-3:45pm - Food Trucks, Ghost Kitchens and Cuisine
    • 3:45-4:45pm - Data Driven Retailing
    • 4:45-5:30 - Reflection with Faculty/Networking with Peers
  • Day 3 - Thursday, June 17 - Do Brands Matter?
    • 12:00-12:30 - Wall Street and the Food Sector
    • 12:30-1:15 - Retailer Media Model and CPG
    • 1:15-2:45pm - Future of Brands
    • 2:45-3:00pm - Break
    • 3:00-4:30pm - Digitize Your Business
    • 4:30-5:30 pm -Reflection with Faculty/Networking with Peers
  • Day 4 - Friday, June 18 - Big Thinking!
    • 12:00-1:30pm - Sustainability and ESG is Good for Business - Act Now!
    • 1:30-2:45 pm - The Business of Politics and the Politics of Business
    • 2:45-3:00pm - Break
    • 3:00-4:15pm - The Future is Inevitable (AI, Climate Change, EV)
    • 4:15-4:30pm - Closing

Benefits to the Learner

  • Establish a flexible mindset to adjust to the changing retail landscape 
  • Understand dynamic supply chain designs and scenario planning tools 
  • Leverage deep tech to unlock new value streams for your organization and customers 
  • Utilize sustainability as a competitive advantage
  • Link digital marketing to retail and brands 
  • Unlearn what you think you know about innovation 
  • Rethink your current team structure and explore new ways of working 
  • Create a learning and implementation plan 
  • Explore internal organizational dynamics and develop winning influential strategies
  • Join an expanded network of colleagues and accomplished leaders

Target Audience

  • Food and beverage industry professionals and executives
  • CPG company professionals
  • Retailers and wholesalers
  • Grocery chain managers
  • Managers of drug stores, convenience stores, club stores, dollar stores, and mass merchants
  • Manufacturers
  • Logistics and supply chain professionals
  • Design, print, and packaging agency professionals
  • Consultants
  • Entrepreneurs

Applies Towards the Following Certificates

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