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Course Description

Your business model is the organizational arrangement that allows your 5G innovation to thrive in the technological and business ecosystem. First you will articulate the value proposition of your offering: who benefits from the product and how. Next you will design your intended revenue mechanism, that is, who pays for what and how much. You will also consider how much it costs to create and maintain the offering. If the resulting price-cost margin is positive, then the innovation has immediate potential. If not, you will need to reconsider how to either further improve and differentiate the innovation to enhance users’ willingness to pay or lower its cost of production. Once the margin is positive, you can then develop strategies to protect that positive margin over time. There are two critical strategic challenges. First, you will explore strategies to prevent imitation of your product. If it can’t be protected and competitors can easily copy or substitute the product, then there is no long-term business viability. Second, you will consider the scalability of the innovation. If the margin is positive but there is a high fixed cost of development, then the market for your product needs to be large or rapidly growing in order to provide an opportunity to scale the business.

You are required to have completed the following course or have equivalent experience before taking this course:

  • Launching 5G Applications

Faculty Author

Aija Leiponen

Benefits to the Learner

  • Articulate your value proposition, identify a revenue model, and develop your business model using a framework that will help you determine whether your innovation has potential
  • Develop strategic resources to enhance your competitive advantage within your market
  • Use technological levers to reinforce your strategy to create sustainable differentiation for your innovation

Target Audience

  • Telecommunication network leaders
  • Entrepreneurs
  • Research and development leaders
  • Operations managers and leaders
  • IT strategy managers
  • Supply chain managers
  • Business leaders looking to better understand the impact of 5G
  • Urban design and policy professionals

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jan 15, 2025 to Jan 28, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Type
2 week
Dates
Apr 09, 2025 to Apr 22, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Type
2 week
Dates
Jul 02, 2025 to Jul 15, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Type
2 week
Dates
Sep 24, 2025 to Oct 07, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
Type
2 week
Dates
Dec 17, 2025 to Dec 30, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $1,199.00
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