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Course Description

Artificial intelligence (AI) is no longer a futuristic concept; it’s a reality that is transforming our world. This course delves into the true essence of AI, cutting through the hype to reveal its practical applications and real-world value. You'll examine AI's role in creating significant business opportunities and discover how to apply a value-driven framework to identify these opportunities. Through interactive exercises and hands-on data analytics, you'll gain the skills to characterize the business potential of AI products.

You’ll explore the spectrum of AI technologies, from traditional rule-based systems to cutting-edge neural networks and generative AI. You'll focus on practical applications, identifying not only how to leverage AI's power but also how to address its risks and ethical implications. By the end of this course, you'll be able to distinguish between hype and reality, formulate AI product ideas with actionable value, and effectively utilize AI algorithms in product development to drive impactful results.

Faculty Author

Lutz Finger

Benefits to the Learner

  • Identify the dimensions that define an AI product
  • Discern value from hype to capture long-term impact
  • Formulate an AI product idea with actionable value
  • Leverage an AI algorithm for AI product development

Target Audience

  • Professionals seeking fundamental AI skill development
  • Product managers and leaders
  • Early-career AI specialists
  • Data scientists 
  • Tech enthusiasts
  • Entrepreneurs
  • Venture capitalists
  • C-suite leaders 
  • Innovators and design thinkers
  • Anyone interested in applying AI and automation in their industry 

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
3 week
Dates
Jan 01, 2025 to Jan 21, 2025
Total Number of Hours
18.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for one year! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Feb 26, 2025 to Mar 18, 2025
Total Number of Hours
18.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for one year! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Apr 23, 2025 to May 13, 2025
Total Number of Hours
18.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for one year! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Jun 18, 2025 to Jul 08, 2025
Total Number of Hours
18.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for one year! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Aug 13, 2025 to Sep 02, 2025
Total Number of Hours
18.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for one year! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Oct 08, 2025 to Oct 28, 2025
Total Number of Hours
18.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for one year! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
Type
3 week
Dates
Dec 03, 2025 to Dec 23, 2025
Total Number of Hours
18.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this certificate program was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB701: Creating Business Value With AI prior to JCB702: Exploring Good Old-Fashioned AI, and JCB702: Exploring Good Old-Fashioned AI prior to JCB703: Leveraging Data for AI Solutions, etc. 
  • You have just received access to Symposium for one year! Symposium features various live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore today’s most pressing AI topics. Throughout the year, you may participate in as many sessions as you wish. Attending a Symposium is not required to successfully complete the certificate program.
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