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Course Description

Harnessing technologies as they emerge can lead to improvements but only if implemented effectively. Accurate measurements and careful analysis are necessary components of strategic managerial decision making.

In this course, you will explore the dimensions of marketplaces and the ways they differ from offering products. You will examine the importance of network externality and the methodology to measure it. With an accurate measurement, you can make decisions about augmenting positive externality and determining an effective pricing strategy. You will also analyze matching supply to demand and make strategic decisions for improvements. Furthermore, you will explore the front-end technologies companies utilize to monitor, gather, and examine customer data, enabling them to enhance business-customer engagement and boost customer fulfillment.

The following courses are required to be completed before taking this course:

  • Designing Digital and Data-Driven Business Operations
  • Exploring the Fundamentals of Forecasting Demand
  • Designing Experiments in Retail and Online Businesses
  • Optimizing Decisions Using Demand Forecasts

Faculty Author

Vishal Gaur

Benefits to the Learner

  • Measure and optimize pricing and performance in a marketplace
  • Evaluate the value of emerging technologies
  • Explore the role of technology in retail design

Target Audience

  • Managers, leaders, and executives
  • Business analysts
  • Digital transformation managers
  • Consultants
  • Entrepreneurs

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jan 22, 2025 to Feb 04, 2025
Total Number of Hours
16.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION:

  • Please note that the content in our Digital Business Operations course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB511: Designing Digital and Data-Driven Business Operations prior to JCB512: Exploring the Fundamentals of Forecasting Demand, and JCB512: Exploring the Fundamentals of Forecasting Demand prior to JCB513: Designing Experiments in Retail and Online Businesses, etc.
  • Experience using Excel to build formulas, plot data, and manipulate data along with previous coursework in algebra or calculus is needed to successfully complete this certificate.
Type
2 week
Dates
Apr 16, 2025 to Apr 29, 2025
Total Number of Hours
16.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION:

  • Please note that the content in our Digital Business Operations course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB511: Designing Digital and Data-Driven Business Operations prior to JCB512: Exploring the Fundamentals of Forecasting Demand, and JCB512: Exploring the Fundamentals of Forecasting Demand prior to JCB513: Designing Experiments in Retail and Online Businesses, etc.
  • Experience using Excel to build formulas, plot data, and manipulate data along with previous coursework in algebra or calculus is needed to successfully complete this certificate.
Type
2 week
Dates
Jul 09, 2025 to Jul 22, 2025
Total Number of Hours
16.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION:

  • Please note that the content in our Digital Business Operations course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB511: Designing Digital and Data-Driven Business Operations prior to JCB512: Exploring the Fundamentals of Forecasting Demand, and JCB512: Exploring the Fundamentals of Forecasting Demand prior to JCB513: Designing Experiments in Retail and Online Businesses, etc.
  • Experience using Excel to build formulas, plot data, and manipulate data along with previous coursework in algebra or calculus is needed to successfully complete this certificate.
Type
2 week
Dates
Oct 01, 2025 to Oct 14, 2025
Total Number of Hours
16.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION:

  • Please note that the content in our Digital Business Operations course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB511: Designing Digital and Data-Driven Business Operations prior to JCB512: Exploring the Fundamentals of Forecasting Demand, and JCB512: Exploring the Fundamentals of Forecasting Demand prior to JCB513: Designing Experiments in Retail and Online Businesses, etc.
  • Experience using Excel to build formulas, plot data, and manipulate data along with previous coursework in algebra or calculus is needed to successfully complete this certificate.
Type
2 week
Dates
Dec 24, 2025 to Jan 06, 2026
Total Number of Hours
16.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION:

  • Please note that the content in our Digital Business Operations course curriculum was developed to be completed in sequential order as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed JCB511: Designing Digital and Data-Driven Business Operations prior to JCB512: Exploring the Fundamentals of Forecasting Demand, and JCB512: Exploring the Fundamentals of Forecasting Demand prior to JCB513: Designing Experiments in Retail and Online Businesses, etc.
  • Experience using Excel to build formulas, plot data, and manipulate data along with previous coursework in algebra or calculus is needed to successfully complete this certificate.
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