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Course Description

In this course, you will refine an idea for a physical product by focusing on the customer. Using the Business Model Canvas, you will list your initial assumptions about all aspects of product development, from value propositions to pricing. You will then create a low-cost consumer product prototype and validate it through customer discovery.

You will develop a business model for that product using the Business Model Canvas, then build and test prototypes to gain actionable customer feedback. By the end of the course, you will have discovered the types of companies that can help you prototype.

Please note that time to build the physical product prototypes will add about 1.5 hours to the time spent on the course.

This course requires the purchase of a low-cost physical product kit.

Faculty Author

Ken Rother

Benefits to the Learner

  • Draft a Business Model Canvas for your product
  • Write interview questions to validate your customers' problems or needs
  • Create a "looks-like" prototype to validate your hypotheses
  • Interview customers with your prototypes
  • Fine-tune the Business Model Canvas

Target Audience

  • Entrepreneurs
  • Product managers
  • Designers
  • Usability experts
  • Software engineers
  • Consultants
  • Manufacturers

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Jan 01, 2025 to Jan 14, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Due to the experiential nature of this program, you will need to purchase a small amount of materials before the start of your course. Below please find the list of items. We encourage you to order supplies now. 
    • You can purchase your micro:bit kit (with battery holder and USB cable) through the following options: 
    • You can either look for these items around your home, purchase from amazon.com, or buy from a local craft store:
  • Scissors
  • One sheet of felt or other sturdy, non-stretch fabric (for a wristband)
  • 6” of 1”-wide elastic ribbon 
  • 6” of VELCRO® Sticky Back for Fabric
  • Sewing needle and thread
  • Two safety pins
  • 4” x 4” piece of cardboard
  • 5” - 10” of any kind of tape (masking, invisible, packing, duct, etc.)
  • Construction paper or printer paper
  • Crayons, markers, or craft paint
Type
2 week
Dates
Mar 26, 2025 to Apr 08, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Due to the experiential nature of this program, you will need to purchase a small amount of materials before the start of your course. Below please find the list of items. We encourage you to order supplies now. 
    • You can purchase your micro:bit kit (with battery holder and USB cable) through the following options: 
    • You can either look for these items around your home, purchase from amazon.com, or buy from a local craft store:
  • Scissors
  • One sheet of felt or other sturdy, non-stretch fabric (for a wristband)
  • 6” of 1”-wide elastic ribbon 
  • 6” of VELCRO® Sticky Back for Fabric
  • Sewing needle and thread
  • Two safety pins
  • 4” x 4” piece of cardboard
  • 5” - 10” of any kind of tape (masking, invisible, packing, duct, etc.)
  • Construction paper or printer paper
  • Crayons, markers, or craft paint
Type
2 week
Dates
Jun 18, 2025 to Jul 01, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Due to the experiential nature of this program, you will need to purchase a small amount of materials before the start of your course. Below please find the list of items. We encourage you to order supplies now. 
    • You can purchase your micro:bit kit (with battery holder and USB cable) through the following options: 
    • You can either look for these items around your home, purchase from amazon.com, or buy from a local craft store:
  • Scissors
  • One sheet of felt or other sturdy, non-stretch fabric (for a wristband)
  • 6” of 1”-wide elastic ribbon 
  • 6” of VELCRO® Sticky Back for Fabric
  • Sewing needle and thread
  • Two safety pins
  • 4” x 4” piece of cardboard
  • 5” - 10” of any kind of tape (masking, invisible, packing, duct, etc.)
  • Construction paper or printer paper
  • Crayons, markers, or craft paint
Type
2 week
Dates
Sep 10, 2025 to Sep 23, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Due to the experiential nature of this program, you will need to purchase a small amount of materials before the start of your course. Below please find the list of items. We encourage you to order supplies now. 
    • You can purchase your micro:bit kit (with battery holder and USB cable) through the following options: 
    • You can either look for these items around your home, purchase from amazon.com, or buy from a local craft store:
  • Scissors
  • One sheet of felt or other sturdy, non-stretch fabric (for a wristband)
  • 6” of 1”-wide elastic ribbon 
  • 6” of VELCRO® Sticky Back for Fabric
  • Sewing needle and thread
  • Two safety pins
  • 4” x 4” piece of cardboard
  • 5” - 10” of any kind of tape (masking, invisible, packing, duct, etc.)
  • Construction paper or printer paper
  • Crayons, markers, or craft paint
Type
2 week
Dates
Dec 03, 2025 to Dec 16, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Due to the experiential nature of this program, you will need to purchase a small amount of materials before the start of your course. Below please find the list of items. We encourage you to order supplies now. 
    • You can purchase your micro:bit kit (with battery holder and USB cable) through the following options: 
    • You can either look for these items around your home, purchase from amazon.com, or buy from a local craft store:
  • Scissors
  • One sheet of felt or other sturdy, non-stretch fabric (for a wristband)
  • 6” of 1”-wide elastic ribbon 
  • 6” of VELCRO® Sticky Back for Fabric
  • Sewing needle and thread
  • Two safety pins
  • 4” x 4” piece of cardboard
  • 5” - 10” of any kind of tape (masking, invisible, packing, duct, etc.)
  • Construction paper or printer paper
  • Crayons, markers, or craft paint
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