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Course Description

For your campaign to reach everyone who can support your cause or benefit from what your product or skills offer, it is important to take the time to establish who your stakeholders are and what they need. By using a tool called the Strategic Sparkline, you can do just that.

In this course, you will use the Strategic Sparkline to analyze content. You will then identify stakeholders and determine the context and goal of your story for each stakeholder. Finally, you will reconfigure your story to generate different forms of your message for various stakeholders. In addition, you will use different media forms to share these insights with the stakeholders you need to address. By the end of this course, you will have actionable insights on your audience to help set your campaigns up for success.

You are required to have completed the following courses or have equivalent experience before taking this course:

  • Strategic Storytelling Across Media

Faculty Author

Jon McKenzie

Benefits to the Learner

  • Use the Strategic Sparkline to analyze content
  • Identify stakeholders and determine the context and goal for each stakeholder
  • Reconfigure your story to generate different forms of your message for various stakeholders

Target Audience

  • Marketers and brand managers
  • Community-based educators
  • Grant writers
  • Communication leaders in fields such as healthcare, environment, and public policy
  • Executives
  • Communications consultants
  • Individuals seeking to better communicate their ideas and build a professional identity

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
2 week
Dates
Dec 25, 2024 to Jan 07, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Feb 19, 2025 to Mar 04, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Feb 19, 2025 to Mar 04, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Apr 16, 2025 to Apr 29, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Jun 11, 2025 to Jun 24, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Aug 06, 2025 to Aug 19, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Oct 01, 2025 to Oct 14, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
Type
2 week
Dates
Nov 26, 2025 to Dec 09, 2025
Total Number of Hours
10.0
Course Fee(s)
Regular Price $999.00
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