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Course Description

After you have conducted interviews with your users, it is time to sift through your notes and transcripts in order to get at the most important insights; this is the data, which will be your guide to what the users actually need as well as what the design requirements ultimately need to be. However, one challenge we face as designers is that the data we have gathered is qualitative and not quantitative, which means that interpreting the data requires us to make associations and inferences as we read through the users' stories, thoughts, and feelings. Fortunately, we have several strategies for translating data into design requirements.

In this course, you will practice analyzing data from your user interviews and identify insights that are not always immediately apparent. After you extract insights from your interview data, you will create a fictitious user called a persona that will serve as a model of your users and help guide your design decisions. Finally, you will create design requirements that will help as you move from explaining the current state of your users to imagining a future where they use your design to better meet their needs.

The following courses are required to be completed before taking this course:

  • Human-Centered Design Essentials
  • Effective User Research

Faculty Author

Gilly Leshed

Benefits to the Learner

  • Analyze the contextual interview data with affinity diagramming
  • Create a persona
  • Create a set of user requirements for the design

Target Audience

  • Product managers
  • Web designers
  • Software developers
  • Marketing professionals
  • UI/UX designers
  • Graphic designers
  • Instructional designers
  • Accessibility specialists
  • Anyone focused on customer experience evaluation

Accrediting Associations

Applies Towards the Following Certificates

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Enroll Now - Select a section to enroll in
Type
3 week
Dates
Nov 20, 2024 to Dec 10, 2024
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Nov 20, 2024 to Dec 10, 2024
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Dec 18, 2024 to Jan 07, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Jan 15, 2025 to Feb 04, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Feb 12, 2025 to Mar 04, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Mar 12, 2025 to Apr 01, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Apr 09, 2025 to Apr 29, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
May 07, 2025 to May 27, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Jun 04, 2025 to Jun 24, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Jul 02, 2025 to Jul 22, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Jul 30, 2025 to Aug 19, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Aug 27, 2025 to Sep 16, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Sep 24, 2025 to Oct 14, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Oct 22, 2025 to Nov 11, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Nov 19, 2025 to Dec 09, 2025
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

Type
3 week
Dates
Dec 17, 2025 to Jan 06, 2026
Total Number of Hours
30.0
Course Fee(s)
Regular Price $1,199.00
Section Notes

IMPORTANT COURSE INFORMATION

  • Please note that the content in this program’s course curriculum was developed to be completed in sequential order, as course concepts build throughout the program. With this in mind, please be sure you are scheduled to complete or have completed the courses in order; for example; CIS301 prior to CIS302, CIS302 prior to CIS303, CIS303 prior to CIS304, etc.

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