5 Courses Required

Additional Details

Target Audience

  • General managers
  • Revenue managers
  • Marketing managers
  • Hospitality professionals responsible for their organization's financial performance

Accreditation

  • Advanced Hospitality Revenue Management: Pricing and Demand Strategies Certificate from Cornell's Peter and Stephanie Nolan School of Hotel Administration
  • 50 Professional Development Hours (5.0 Continuing Education Units CEUs)

Requirements

This Certificate program requires the user to have Microsoft Excel with the solver plug-in installed.

Please note that SHA543: Segmentation and Price Optimization contains a graded project (Track Variable and Dynamic Pricing) that requires students to collect data from online sources over eight (8) consecutive days. Students should consider this requirement when scheduling their enrollment.

Certificate Description

Increasing sales and profits entails a comprehensive revenue -management strategy that includes creating and managing customer demand and establishing a marketing strategy built around rigorous control systems. Doing this better than the other players in the market will produce a clear, competitive yield advantage.

This certificate program consists of five two-week courses. The series builds on the fundamental principles of pricing and revenue management to give you advanced tools and techniques to make strategic hotel pricing decisions, set inventory controls, and encourage demand manipulation to drive profits and overall organizational performance. You can complete all five courses and earn your certificate in as little as three months, spending three to five hours per week.

This program was developed with revenue-management expert Christopher Anderson, PhD, associate professor in the School of Hotel Administration at Cornell University. Professor Anderson’s research focuses on revenue management and service pricing, and he advises world-renowned hospitality, service, and consumer-goods firms on optimizing and executing their revenue-management strategies.

The courses in this certificate program are required to be completed in the order that they appear.

This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the Hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Certificate Print Title

Advanced Hospitality Revenue Management: Pricing and Demand Strategies
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