6 Courses Required

Additional Details

Target Audience

  • Individual contributors
  • Managers
  • Executives
  • Communications professionals
  • Entrepreneurs

Accreditation

  • Persuasive Communication Certificate from Cornell SC Johnson College of Business
  • 60 Professional Development Hours (6 CEUs)
  • 0-10 Professional Development Units (PDUs) toward PMI recertification
  • 0-10 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification
  • 0-10 Credit hours towards HRCI recertification

Certificate Description

In business and in life, one of the most crucial skills you can develop is the art of persuasion. When communicating your ideas to others, practicing how to craft a succinct and persuasive message can allow you to push projects forward, gain buy-in from stakeholders, and advance in your career.

In this certificate program, you will investigate a variety of approaches to communicate effectively with different audiences. By assessing the needs of your audience and implementing this audience analysis along with some key techniques and strategies, you will be better positioned to craft the ideal message and delivery for your persuasion goals. Whether you are preparing a presentation for a group of decision makers or speaking informally to a few colleagues, you can use the recommended best practices in this program to achieve better results.

For the best experience in this program it is recommended to take these courses in the order that they appear.

This program includes a year of free access to Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the most pressing leadership topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

Certificate Print Title

Persuasive Communication
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