6 Courses Required

Additional Details

Target Audience

  • Customer-focused sales and marketing professionals
  • Services marketing and operating professionals
  • Product marketing professionals
  • Industry professionals analyzing services marketing data to make strategic decisions

Accreditation

  • Customer-Driven Marketing Certificate from Cornell's Peter and Stephanie Nolan School of Hotel Administration
  • 60 Professional Development Hours (6 CEUs)

Certificate Description

When you’re marketing your services, success depends on knowing what target customers want and aligning it with the value your company delivers.

This requires an integrated strategy that includes market analysis and demand management, marketing strategy, brand management, and marketing communications.

By adopting this customer-centric approach to marketing, you’ll be better prepared to deliver memorable experiences, exceed customer expectations, gain competitive advantage, and ultimately position your company for success.

This program includes a year of free access to the Hospitality and the Marketing Symposium! These events feature several days of live, highly participatory virtual Zoom sessions with Cornell faculty and experts to explore the marketing and hospitality industry’s most pressing topics. Symposium events are held several times throughout the year. Once enrolled in your program, you will receive information about upcoming events.

Throughout the year, you may participate in as many sessions as you wish. Attending Symposium sessions is not required to successfully complete the certificate program.

For the best experience in this program it is recommended to take these courses in the order that they appear.

Certificate Print Title

Strategic Hospitality Marketing
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